Webinar | Micro Modeling
Ben Cortese, our VP of Decision Sciences and Innovation, brings more than a decade of experience in advanced quantitative methodologies and a passion for uncovering hidden insights through data to KS&R. Ben leads a close-knit team of expert data scientists and analysts that are the backbone of quantitative research for the organization, providing full-service consultation and analytics to our clients. But what truly sets him apart is his quantitative thought leadership, tackling challenging problems such as pricing research, feature prioritization, and predictive analytics through novel and innovative techniques. While his Ph.D. in statistics from Syracuse University is a testament to his dedication to the craft, Ben is about more than just numbers. A proud father and husband, he cherishes time outdoors with his family, spending time in the garden, and playing golf during Syracuse's fleeting sunny spells. For Ben, it's not just about data – it's about balance and the joy of life's simple pleasures.
Allison is an experienced director with a penchant for unraveling complex datasets and distilling them into actionable insights. With a background in Cognitive Neuroscience and Statistics, she's KS&R’s go-to quantitative expert, especially within the Healthcare Industry Team. Allie's proficiency in machine learning and diverse statistical techniques makes her an asset across all industry verticals. She excels in methodologies such as segmentation, conjoint analysis, and advanced modeling. Outside of work, Allie enjoys outdoor pursuits with her husband and two English bulldogs. Exploring nature and discovering dog-friendly city spots are her passions. Allie's blend of analytical expertise and genuine enthusiasm enriches both our team and the solutions we deliver to clients.
Refine and strengthen your research methodology with our in-depth discussion on Micro Modeling – our framework for small sample alternatives to traditional online research methodologies, specifically for trade-off activities.
As presented by Ben Cortese and Allie Pierce at the Quant UX Con 2024, learn how our carefully validated guardrails can enhance and structure your existing research processes, ensuring they are as robust and reliable as ever. This webinar offers a thorough overview, followed by detailed technical analysis, equipping you with the knowledge and tools for successful application.
During this session, we address key questions, such as:
- Do respondents provide higher quality quantitative data when engaged through in-depth interviews (IDIs)?
- Is it feasible to achieve valid outcomes by collecting quant data through qualitative techniques, even with smaller sample sizes?
- What are the potential limitations or necessary precautions when implementing this research approach?
Who Should Watch This Webinar?
Market Researchers, Design Researchers, UX , Data Analysts, and anyone facing the challenge of conducting research with limited sample sizes will find this on-demand webinar invaluable. Whether you’re looking to refine your existing methods or seeking strategies to maximize the impact of your research, this framework offers critical insight into how to be successful.
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