Webinar | AI in Market Research
Mike thrives on delivering data-driven recommendations and action plans to solve complex business problems. His international research experiences and consultative engagements typically include a mix of qualitative and quantitative techniques. As a well-versed moderator, Mike is focused on better understanding the B2B decision making process, mostly among high tech, telecom, and business service verticals. His expertise often finds him speaking at industry-related events and conferences on topics such as how to conduct research to support the creation of thought leadership content and how emotions influence B2B decision making. Mike's out-of-office passions include global travel, improving his golf game, and sampling Syracuse's rising food scene - which is better than you might think!
Ben Cortese, our VP of Decision Sciences and Innovation, brings more than a decade of experience in advanced quantitative methodologies and a passion for uncovering hidden insights through data to KS&R. Ben leads a close-knit team of expert data scientists and analysts that are the backbone of quantitative research for the organization, providing full-service consultation and analytics to our clients. But what truly sets him apart is his quantitative thought leadership, tackling challenging problems such as pricing research, feature prioritization, and predictive analytics through novel and innovative techniques. While his Ph.D. in statistics from Syracuse University is a testament to his dedication to the craft, Ben is about more than just numbers. A proud father and husband, he cherishes time outdoors with his family, spending time in the garden, and playing golf during Syracuse's fleeting sunny spells. For Ben, it's not just about data – it's about balance and the joy of life's simple pleasures.
Kathleen brings a wealth of experience supporting B2B and Technology focused clients on a global basis for more than 20 years at KS&R. She is skilled in establishing research programs to help inform actionable insights and often helps brands fine-tune their messaging to target purchase decision makers and influencers via win/loss analysis, brand tracking, message testing, and segmentation studies. Outside of work, Kathleen enjoys spending time with her husband and two children and getting outside in nature whether it be in her garden or hiking.
Tricia Houston, Vice President of Discovery & Design at KS&R, is known for her visionary leadership in mixed-method research, cross-functional collaboration, and people-first innovation. Her work emphasizes reimagining processes, enhancing services, and engaging frontline employees in transformative ways. Tricia is driven by a passion for blending human-centered approaches with business-for-good principles, always focused on delivering actionable insights that drive meaningful outcomes for clients.
Watch an engaging roundtable discussion on the transformative role of Artificial Intelligence in Market Research.
In this webinar, our team members from the Amplify initiative at KS&R share their insights and experiences on how AI has become an unavoidable part of our world and discussed how it is helping (or hurting) market research. This session explores the practical applications, benefits, and challenges of using AI-powered tools to collect and analyze market data and how these advancements are directly impacting our clients and the work we do for them.
During our session, we address key takeaways, such as:
- Firsthand experience and lessons learned from our experts.
- The evolution of market research and the tangible benefits AI brings to businesses.
- How AI is transforming the respondent experience, analysis of unstructured data, programming, and ideation.
- How AI helps in obtaining deeper and more accurate insights.
- Where AI is NOT ready for prime time…yet.
- The critical importance of maintaining the human element in AI-driven research.
Our Speakers:
- Mike Nash, President, KS&R
- Kathleen McKnight, Technology Industry Team Lead, KS&R
- Ben Cortese, VP of Decision Sciences & Innovation, KS&R
- Tricia Houston, VP of Discovery & Design, KS&R
Who should Watch:
Whether you are a market research professional, business decision-maker, or simply interested in the evolving landscape of AI, this webinar is designed to provide valuable insights and practical knowledge.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
