Total Retail Publishes KS&R Article on Digital Receipts
Total Retail is a quick-go-to news source about the latest trends and analyses of the retail industry. The media outlet has published KS&R Insight Manager Mark Scholz’s article, “How Receipt Capture Fills the Gaps in Consumer Buying Data for Retailers.”
How Receipt Capture Fills the Gaps in Consumer Buying Data for Retailers
Digital receipts are now a staple of consumer transactions, available through apps on various devices and offering businesses a valuable new data source. Gathering digital records like receipts reveals deep insights into consumer behavior and enables competitive benchmarking.
Why Traditional Research Falls Short
Retailers and e-tailers regularly leverage internal data to gain insights into their customers’ buying patterns, but this perspective captures only a segment of overall consumer behaviors. Understanding the full picture requires information about competitor interactions.
Traditional research methods that aim to address this challenge involve asking respondents to state their brand purchases, types, and frequency within an interview setting, which offers directional insights but has drawbacks:
- consumers may not remember all purchases; and
- self-reported data lacks granular details like transaction amounts, dates and product variations.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
