Publications

Whatís up with WhatsApp? - New!
by Mike Bard, KS&R Vice President, Principal

The Power of the Partner
by KS&R’s Technology Team

Case study: Vehicle Model Evolution
by KS&R’s Entercom & Recreation Industry Team

Case study: A More Inclusive Boating Industry
by KS&Rís Entercom & Recreation Industry Team

Cardiology: Innovation Where it Matters
by Christine Nelson, KS&R Vice President, Principal

Understanding Employee Experience
by Brian St. Onge, KS&R Experience Lead, tumble

Are Gas Prices Having an Impact on Electric Vehicle Social Conversation?
by KS&R's SIX Team

Thought Leadership: Differentiate Through Discipline
by Mike Nash, KS&R President

Social Conversations Surrounding The Great Resignation
by KS&R's SIX Team

Customer Experience + Journey Mapping
by Brian St. Onge, KS&R Experience Lead, tumble

Landing Your Thought Leadership
by Mike Nash, KS&R President

Tumble Case Study: E-commerce Portfolio
by KS&R’s tumble team

Tumble Case Study: Print Journey
by KS&R’s tumble team

Emotional Mindshare & Tension
by Mike Nash, KS&R President

Building and Maintaining a Successful Custom Panel
by KS&Rís Business Services Team

Podcasts: Individualized Entertainment For Every Generation
by KS&R’s Entercom Research Team

Online Gaming: Generational Differences & Trends
by KS&Rís Entercom Research Team

KS&Rís Entercom Landscape Trends
by KS&Rís Entercom Research Team

Gen Z Throws Streaming Video Curveball
by KS&R's Gen Z Research Team

Gen Z - The Smartphone Generation
by KS&R's Gen Z Research Team

Are the Prices Right? A Roadmap to Portfolio Pricing Optimization
by Dan Conners (Director), Benjamin Cortese, Ph.D. (KS&R Senior Statistician and BI Consultant)

Digital as a Way of Life for Generation Z
by Jennifer Longo, KS&R Project Manager

Social Media Apps Are Helping Gamers Stay Connected
by Jennifer Longo, KS&R Project Manager

Artificial Intelligence Ė Implementation for Business Decisions
by Benjamin Cortese, Ph.D. (KS&R Senior Statistician and BI Consultant)

Developers Trending as the New 'Hard to Reach' Audience
by Russ Wojcik, KS&R IT/Business Manager

KS&R webinar: ThemeFinder
by Ben Cortese, KS&R Senior Statistician & BI Consultant

Back to the Basics Ė Survey Design
by KS&Rís Marketing Sciences Group

Improving the ROI of Win-Loss Programs
by Jim Kraus, KS&R Vice President, Principal

How to Keep Customers? Predict Why They Leave Before They're Gone
by Christine Nelson, KS&R Vice President, Principal

Understanding Survey & Respondent Fatigue And How To Avoid Them
by Mike Bard, KS&R Vice President, Principal

Shop-Along Research Ė A Powerful Tool for Capturing In-the-Moment Insights
by KS&Rís Retail/E-Commerce Team

4 Powerful Ways that White Papers Grow Your Brand
by Chris Reimann, KS&R Principal

The Power of Visual Storytelling: Guidelines for Creating Infographics
by Jessica Looby, KS&R Graphics Specialist

We are now in a digital age, so why are we not using interactive dashboard reporting for every
single research report?

by KS&Rís Business Services Team

Are your brand assets famous? More importantly... Is your business benefitting from that level of
fame?

by Dan Conners, KS&R Director

KS&R Social Insight Exchange (SIX) Snapshot: Do you have all of the information available about your customers?
by Emily Daniul, KS&R Research Associate

What to Leave In, What to Leave Out in a New Product Offering
by KS&R's Marketing Sciences Group

When New Products Fail
by KS&Rís Marketing Sciences Group

Position Your Product with Confidence Using Layered Analysis
by KS&R's Marketing Sciences Group

Align Stakeholders with a Simulator Makeover
by Ben Cortese, KS&R Statistician & BI Consultant

Is your organization part of the agile conversation?
by Emily Daniul, KS&R Research Associate

What Truly Drives Your Business?
by KS&Rís Marketing Sciences Group

Agile Text Analytics with KS&Rís Theme Finder Ė Start with the Connections
by Ben Cortese, KS&R Statistician & BI Consultant

KS&R Social Insight Exchange (SIX) Snapshot: Tap into your Customerís Organic Voice
by Emily Daniul, KS&R Research Associate

Get the Full Story Out of your Data by Combining Analytic Techniques
by Ben Cortese, KS&R Statistician & BI Consultant and Lucinda Burch, KS&R Vice President & Principal

Pop-up Communities: Agile Research Further Elevated
by Kathleen McKnight, KS&R Director

Reveal Drivers of Customer Satisfaction and Loyalty
by Ruomei Feng, KS&R Marketing Scientist

Customizing Global Research
by Kathleen McKnight, KS&R Director

Use Hierarchical Bayesian Analysis to Better Predict Behavior
by Larry Goldberger, KS&R Senior Marketing Scientist

Digging Deeper - Mining Patterns Beneath the Surface with Association Rules
by Ben Cortese, KS&R Statistician & BI Consultant

Engaging Millennials: The Benefits of Online Tools for Research with a Younger Audience
by Scott Woodward, KS&R Project Manager

Grow a Tree to Get your Fruits: A Guide to Using and Understanding CHAID Analysis
by Ruomei Feng, KS&R Marketing Scientist

The Power of Interruption: How you can get the best insight when you catch people in the moment
by Christine Nelson, KS&R Director

Dipping a Toe into Global E-commerce Waters
by Dan Conners, KS&R Project Manager

Delivering B2B Research Value in a Technology-Altered Landscape
by Bob Mortenson, Ph.D., KS&R Vice President & Principal

Tame Your CRM: How to Maximize Your CRM for Market Research
by Michael Nash, KS&R Principal & Corporate Secretary

KS&R webinar: Donít Write Off Segmentation!
by Mike Bard, KS&R Director, Melissa Jusianiec, KS&R Director, and Daniel Conners, KS&R Project Manager

Making the Most of Your Tracker
by Jennifer Longo, KS&R Project Manager, Michelle Aubertine, KS&R Project Manager, and Mike Bard, KS&R Vice President & Principal

Simulators arenít only for Flight Training
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Pokťmon Go Paving the Way for Augmented Reality
by Kathleen McKnight, KS&R Director

Plug into Big Data (or Small Data) to Round out the Story
by Kris Fischer, KS&R Principal

Donít Write Off Segmentation!
by Melissa Jusianiec, KS&R Director and Daniel Conners, KS&R Project Manager

KS&R Social Insight Exchange (SIX) Snapshot: Emojis Talk. Should Brands Listen?
by Kathleen McKnight, KS&R Director

Making Loyalty Happen
by Chris Reimann, KS&R Principal

KS&R webinar: How to use personas to drive innovation
by Jay Scott, KS&R Principal & Corporate Treasurer

Avoiding 5 Survey Design Traps
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Next Gen Marketing Starts with an Experience
by Kathleen McKnight, KS&R Director

KS&R Social Insight Exchange (SIX) Snapshot: Hot Summer Days and...Pumpkin Spice??
by Kathleen McKnight, KS&R Director

KS&R Social Insight Exchange (SIX) Snapshot: Social Media Cues Can Help Streaming Players Adjust to Conquer the Market
by Kathleen McKnight, KS&R Director

Successful Marketing and Sales in an Era of Heightened Consumer Awareness and Knowledge
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Retailers Gain from Going Against the Trends
by Kathleen McKnight, KS&R Director

Building Stronger Business Relationships
by Chris Reimann, KS&R Principal

The Elusive Omni-Channel Shopper
by Lynne Van Dyke, KS&R Principal

enCOMPASS RELATIONSHIP EQUITY BUILDER
by Bob Mortenson, Ph.D., KS&R Vice President & Principal and Chris Reimann, KS&R Principal

The New Hybrids
by Jeff Horst, KS&R Senior Project Manager

Are you tuned into your channel? - Five steps to fine tune your channel research
by Jennifer Nolan, KS&R Research Associate

Itís 9 AM Ė Do You Know What Devices Your Employees Are Using?
by Elaine Hynes, KS&R Director of Strategic Analysis

Qualitative Research Goes Virtual - How to make this new technology work for your next research project
by Scott Woodward, KS&R Senior Research Manager

Conducting an online survey? How to make sure you don't get bad data
by Chris Reimann, KS&R Principal

Get Your Head in the Cloud: 5 Things Companies Need to Know
by Jeff Horst, KS&R Senior Project Manager

Collaborative Relationships in the B2B World
by Bob Mortenson, Ph.D., KS&R Vice President & Principal

Marrying Business and Operational Metrics with Customer Experience Research
by Kris Fischer, KS&R Principal

"Real Time" Access to Voice of the Customer Insights
by David Ouellette, KS&R Research Associate

Research at Different Stages of a Product's Life Cycle
by Jennifer Ho Manion, KS&R Project Manager