Kris Fischer
Executive Vice President & Treasurer
Kris is heavily focused on developing insights based on market research, customer data and external sources in order to provide both strategic and tactical actions. As much of her work relates to path to purchase and concept / pricing analysis, Kris and her team have expertise in capturing planned and in-the-moment decision processes. They use a mix of qualitative and quantitative methods to identify insights and effectively communicate actions for various audiences within their client organizations. Through her more than 20 years at KS&R, Kris has developed expertise in telecommunications, technology, professional service, and retail industries. In her free time, Kris enjoys trying new recipes in her kitchen and walking her dog Harvey at the local state parks.
