KS&R is pleased to announce the election of Mike Bard to its Board of Directors.
Mike brings more than 15 years of progressive experience in marketing research across a variety of industries, including telecom, technology and non-profits.
Mike began his career with KS&R in 2000, working as an intern while attending Syracuse Universityís Maxwell School. He joined KS&R the following year as a Research Analyst, focusing on small business and consumer tracking studies. Mike has held various positions within the company, designing and managing research on customer experience, brand, NPS, customer lifestyle, and ad testing. In his current role, Mike leads a team of KS&R researchers focusing on consumer qualitative and quantitative research.
"On behalf of the Board of Directors, I welcome Mike and look forward to having his contributions and leadership at the Board table," said Dr. Rita L. Reicher, KS&R President and Chairman of the Board. "His experience and proven commitment to KS&R are tremendous assets."
Founded in 1983, KS&R (Knowledge Systems & Research, Inc.) is a full-service, privately held market research firm. KS&R creates and executes global custom market research initiatives for some of the best-known corporations in the world in more than 100 countries and 50 languages. KS&R is headquartered in Syracuse, New York, with offices in metro New York, Memphis, Seattle, and Frankfurt, Germany.