KS&R insights experts served as featured speakers at multiple Quirk's events including Chicago, London, and NYC.
President and Business Services Team Co-Lead, Mike Nash, alongside Marketing Science's Statistician, Joe Jones, presented on the topic "Whatís love got to do with it?" Their engaging discussion focused on a novel approach to emotion measurement, how this tool can provide additional depth to quantitative results, the difference between emotional mindshare and tension across segments, and how the audience can capture added detail for deeper insights.
Principal and Business Services Team Co-Lead, Chris Reimann, alongside Morningstar's Head of Marketing, Kristina Grammatico, presented on the topic "The power of buyer personas". They discussed the effective and robust method for researching and developing buyer personas, which included effective examples of buyer persona outputs, and case studies of how to use buyer personas for developing marketing, sales, customer journey and product development strategies.
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. The various events include cutting-edge marketing research and consumer insights learning on topics that matter the most to todayís business decision makers and marketing insights professionals.
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.