Market Research Analyst

Overview

The Research Analyst holds an advanced degree or equivalent work experience with KS&R, another market research firm, or has other relevant corporate experience. This position typically works under the direction of a Research Associate, Project Manager, or team leader depending on project size and/or complexity. Tasks and responsibilities may differ from time to time but will generally consist of the following:

Responsibilities

• Under supervision, assist in drafting business proposals and/or support other team leaders in the development of proposals; basic research design skills, requesting bids from partners/vendors to use in proposals
• Responsible for testing CATI and Online surveys/screeners for programming accuracy
• Communicating project requirements to programming and data collection partners/vendors
• Scheduling and coordinating internal/external resources (e.g., travel, use of other facilities for focus groups, IDIs, international partners, etc.)
• Developing moderator guides and designing surveys
• Training data collection partners on project-specific requirements
• Conducting Qualitative IDIs and moderating focus groups, as appropriate
• Monitoring data collection progress for qualitative and quantitative research; problem resolution with data collection
• Assist with coding/recoding open ended questions and/or oversee work of others
• Checking early findings for data/programming quality
• Assisting in the creation of reporting formats and selecting methods for displaying data and findings
• Creating “special runs” or running analysis in SPSS as appropriate
• Assist in and oversee significance testing and data validity
• Assist in report preparation, editing and development of final product under direct supervision, including coordinating inputs from Marketing Sciences
• Interpreting findings and making actionable recommendations
• Interaction with clients as required to meet project needs — may be a day to day contact in a relationship, fielding calls, requests, etc.
• Use of SPSS, SQL and/or Visual Basic for statistical analysis

Requirements

• Master’s degree or Bachelor’s degree with equivalent experience (preferably in business, mathematics, or sciences or social sciences)
• Strong analytic and critical thinking skills
• Strong written, oral, and communication skills
• Able to work independently with minimal guidance on smaller projects
• Displays team leadership skills by helping to mentor Research Assistants, Interns, etc.
• Excellent organizational skills with particular focus on managing details
• Academic or practical experience with Excel, PowerPoint, and SPSS/SAS preferred
• Ability and willingness to travel

Please send cover letter and résumé to hr@ksrinc.com with the subject line containing the job title.