Market Research Analyst

Overview

The Research Analyst holds an advanced degree or equivalent work experience with KS&R, another market research firm, or has other relevant corporate experience. This position typically works under the direction of a Research Associate, Project Manager, or team leader depending on project size and/or complexity. Tasks and responsibilities may differ from time to time but will generally consist of the following:

Responsibilities

• Under supervision, assist in drafting business proposals and/or support other team leaders in the development of proposals; basic research design skills, requesting bids from partners/vendors to use in proposals
• Responsible for testing CATI and Online surveys/screeners for programming accuracy
• Communicating project requirements to programming and data collection partners/vendors
• Scheduling and coordinating internal/external resources (e.g., travel, use of other facilities for focus groups, IDIs, international partners, etc.)
• Developing moderator guides and designing surveys
• Training data collection partners on project-specific requirements
• Conducting Qualitative IDIs and moderating focus groups, as appropriate
• Monitoring data collection progress for qualitative and quantitative research; problem resolution with data collection
• Assist with coding/recoding open ended questions and/or oversee work of others
• Checking early findings for data/programming quality
• Assisting in the creation of reporting formats and selecting methods for displaying data and findings
• Creating “special runs” or running analysis in SPSS as appropriate
• Assist in and oversee significance testing and data validity
• Assist in report preparation, editing and development of final product under direct supervision, including coordinating inputs from Marketing Sciences
• Interpreting findings and making actionable recommendations
• Interaction with clients as required to meet project needs — may be a day to day contact in a relationship, fielding calls, requests, etc.
• Use of SPSS, SQL and/or Visual Basic for statistical analysis

Requirements

• Master’s degree or Bachelor’s degree with equivalent experience (preferably in business, mathematics, or sciences or social sciences)
• Strong analytic and critical thinking skills
• Strong written, oral, and communication skills
• Able to work independently with minimal guidance on smaller projects
• Displays team leadership skills by helping to mentor Research Assistants, Interns, etc.
• Excellent organizational skills with particular focus on managing details
• Academic or practical experience with Excel, PowerPoint, and SPSS/SAS preferred
• Ability and willingness to travel

Please send cover letter and résumé to hr@ksrinc.com with the subject line containing the job title.

KS&R is an Equal Opportunity Employer. The company is committed to equal employment opportunities regardless of age, race, color, religion, sex, national origin, disability, genetic information, pregnancy, veteran status, or any other characteristic protected by federal, state, or local law. We base all our employment decisions on merit, job requirements, and business needs.