Galentine’s Day: An Untapped Opportunity for Brands and Retailers
Vanessa is a dedicated research professional at KS&R, specializing in fieldwork oversight, data analysis, and reporting on market trends, consumer behavior, and technological advancements. She plays an essential role in driving both qualitative and quantitative projects for major accounts. As part of the Telecom, Entertainment & Recreation Industry team, Vanessa delivers unique insights by capturing and analyzing consumer sentiment and industry trends.
Emily DeSantis has been with KS&R for over 10 years. She is a subject matter expert in the Retail industry, with a particular focus in the consumer audiences. She has significant experience managing research projects across brand health, new product/service development, ad/messaging testing, and journey mapping. She is also a RIVA trained moderator with years of experience conducting qualitative research. Her experience spans across methodologies (video, phone, and in person research studies) for a wide range of target audiences and industries. Emily holds an MBA from LeMoyne College.
Outside of research, Emily loves spending time with her family and interior design. Most of her decorating ideas come from watching way too much HGTV!
Galentine’s Day has evolved from a lighthearted pop culture reference into a widely celebrated occasion centered on friendship and thoughtful gifting. Consumers are enthusiastically planning themed gatherings, curating personalized gifts, and looking for inspiration to make the day special. This presents a valuable opportunity for businesses to connect with an audience that prioritizes creativity, authenticity, and shared experiences. By offering tailored products, strategic content, and in-store experiences, brands can position themselves at the forefront of this growing trend. KS&R’s SIX (Social Insights Exchange) team has been closely monitoring social media conversations about Galentine’s Day, uncovering insights that can help businesses tap into this evolving market in a meaningful way.
The Untapped Market
Social media conversations highlight that Galentine’s Day is centered around planning memorable experiences and fostering personal connections. Its rising popularity aligns with the growing Celebration Economy, where consumers create their own special occasions to honor relationships and milestones rather than waiting for traditional holidays. From themed menus and curated gift baskets to thoughtfully chosen outfits, people are actively seeking inspiration and practical advice to elevate their celebrations.
Brands that recognize and respond to these trends can position themselves as valuable resources by offering relevant products, creative ideas, and unique experiences. By expanding their focus beyond traditional Valentine’s Day marketing, businesses have an opportunity to connect with new audiences and capitalize on this evolving cultural shift.
One user captures the excitement with, “I’m hosting my very first Galentine’s Day Party this year and I’m so excited!!!!” (@DameLilas1, X), highlighting the enthusiasm around the celebration. Another seeks advice, posting, “I need help with my menu for Galentine’s day party!” (@bbjadie, X). These conversations highlight the demand for products that help consumers create memorable experiences.
With consumers actively seeking recommendations, brands have a unique chance to engage through tailored campaigns and curated offerings. From gift guides to fashion inspiration and party planning tips, businesses that listen to these conversations can position themselves as go-to resources. As one shopper puts it, “I ordered super cute gifts for my Galentine’s Day for each one of my girls🤍 I’m so excited” (@lory_julian, X), emphasizing the opportunity for businesses to provide curated gift ideas. By offering well-designed product bundles, themed collections, and engaging social media content, brands can connect with consumers looking for inspiration and convenience.
Retail Trends and Business Opportunities
Consumers are shifting away from traditional Valentine’s Day gifts and are instead embracing personalized, experience-driven gifting. DIY gift baskets, wellness kits, and customized accessories are becoming popular choices. This trend creates an opportunity for brands to offer creative solutions that go beyond the standard Valentine’s Day merchandise.
As Emily DeSantis, Insights Manager on KS&R’s Retail Team, notes, “AI is a great way for retailers to create personalized consumer experiences. AI-driven insights allow retailers to anticipate needs, tailor recommendations, and create seamless interactions.”
One social media user asks, “I’m hosting Galentine’s Day, and I want to get some cute decorations and maybe party favors. Anyone have a place they recommend?” (@According-Aide-603, Reddit) This reflects an increasing demand for party-themed products, decorations, and creative gifting solutions.
Retailers and restaurants can capitalize on this trend by introducing products and experiences tailored to Galentine’s Day. Some potential strategies include:
- A Galentine’s Day Platter featuring trending party foods
- In-store displays labeled Galentine’s Day Essentials
- Customizable gift baskets with self-care, beauty, and friendship-focused items
A Reddit user shares, “I’m hosting a group of 8 for Galentine’s day. I’m planning on ordering a platter of sushi. What would you want to eat at a Galentine’s day party?” (@Dapper_Heat_5431, Reddit). This kind of enthusiasm shows the demand for pre-curated, easy-to-shop experiences that help consumers host successful celebrations.
Despite the growing interest in Galentine’s Day, many retailers still focus exclusively on online sales, while in-store displays remain centered around traditional Valentine’s Day merchandise. This is a missed opportunity. Consumers who shop in person are actively searching for friendship-focused gifts and party essentials.
Emily DeSantis further explains, “We are certainly seeing a continued focus on integrating the online and in store experience across the retail sector – both from retailers and consumers. Creating an integrated, seamless experience gives retailers an advantage in this competitive landscape.” Retailers that take this approach can bridge the gap between digital and physical shopping experiences, making it easier for consumers to find what they need for their celebrations.
A social media user highlights the excitement, posting, “I love how the girls took Galentine’s Day & ran with it, love seeing the pajamas, the drinks, the pictures, the paintings” (@Jadyshaaa, X). This celebration is growing, and brands that invest in it now will have a competitive edge as it continues to gain momentum.
The Rise of Alternative Holidays
Galentine’s Day is proof that nontraditional holidays can become major retail moments. Brands that pay attention to these trends will be better positioned for long-term success.
Other alternative holidays, such as Friendsgiving, have evolved into highly profitable retail events. Galentine’s Day has the potential to follow a similar path. By tracking social media trends, collaborating with influencers, and curating products that align with these occasions, businesses can tap into new revenue streams and build lasting consumer connections.
Galentine’s Day is more than just another holiday on the calendar. It represents a shift in how consumers celebrate relationships and seek out experiences that feel personal and meaningful. Brands that recognize this and take action will not only stand out but also build deeper, more loyal connections with their audience.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
