KS&R's marketing team has asked me to begin contributing content to our broader social media channels and share my experiences in a few specific niches...
- Global, B2B Technology Insights – I have spent the bulk of my 20+ year history at KS&R serving clients in this space and helping determine how to translate US-centric successes into global markets
- Business Technology Adoption – the current explosion of technology options, from AI to blockchain to RPA do NOT answer the question of which options are best for your business environment and how to optimize those investments
- Evolution of the Market Research Industry – we are all trying new techniques and approaches to move our research observations closer to the moment of truth – when that decision maker selects a certain brand or feature for their business needs.
I will attempt to provide insights and suggestions (and maybe even a few failures to learn from) across each of these areas. I look forward to sharing with you and building our collective knowledge base of what is possible.