I love Kickstarter.com. I might even be a crowd funding junkie.
As proclaimed on its website, Kickstarter is …"the world's largest funding platform for creative projects". Every week, tens of thousands of people pledge money for everything from technology to gadgets, film, food, clothing, design, games and more.
Since its launch in 2009, more than 4.3 million people have pledged over $662 million on Kickstarter, funding more than 43,000 creative projects.
I am guessing that a large share of these individuals, like me, enjoy feeling like a philanthropist as they help get a new idea off the ground. The quirkiness of a hot sauce made in Vermont (What? No maple syrup?) recently led me to invest $15 in Benito's -- which scored Ryan a bottle of Mango Habanero Sauce (check out his photo).
Kickstarter may also be tugging at my qualitative heart strings. Qualitative research is a critical first step in the development of new products and services, as well as the strategies required to introduce them into the marketplace effectively. And since Kickstarter has launched some infamously flawed products (e.g., "Jellyfish (Death)Tanks") the value of qualitative research in identifying low performing concepts in order to eliminate them should not be overlooked.
A great projective technique for exploring the challenges and issues to be faced when developing new products and services is photo storytelling.
We recently conducted focus group research for a client looking to promote healthy eating among young families through a point-of-purchase nutritional scoring system.
Kickstarter can help raise the funds needed to make a new product or service a reality.
But qualitative research can help make it a success.