AI Generated Imagery: How Are Consumers Engaging with It?

What are consumer attitudes towards AI-generated images and videos, and how should advertisers capitalize on this trend?

AI continues to be a hot topic for both consumers and businesses, especially with its increasing use in generating images and videos. But what do people really think about AI-generated media? How do they feel when they interact with AI-driven content? Is this the direction brands need to go? KS&R’s SIX (Social Insight Exchange) team has taken the time to listen in on these conversations to figure out what the fuss is about.

Sentiment Analysis

In the past three months alone, there have been over 800,000 social conversations about AI-generated imagery. Opinions are polarized. Some consumers appreciate the innovation and aesthetic appeal of AI, with comments like:

• “I’m obsessed with the AI generated event page.” (X, formally Twitter)
• “60k likes an AI generated image of a dog and a baby skiing – what a time to be alive!” (X, formally Twitter)
• “When all models are air brushed, committing to not using AI isn’t really a commitment though.” (Reddit)

Conversely, others find AI-generated images and videos deceptive and alarming:

• “I’m struggling to think of a single positive thing making realistic AI generated videos like this will bring. It’s all just net negative and dystopian.” (X, formally Twitter)
• “So thankful to have experienced the internet/entertainment media as a whole before the inevitable flood of AI generated garbage.” (X, formally Twitter)

Even brands and celebrities are engaging with AI-generated imagery, but not without controversy. Some consumers express disappointment with how brands are capitalizing on this trend:

• “Absolutely insane how Pink Floyd chose an AI generated video as the winner of their $100k animation competition over a hand crafted masterpiece.” (X, formally Twitter)
• “I don’t see a problem with using AI, but Progressive’s results and usage are lazy. What would it have taken for them to use a little bit of effort to make some corrections to the image and fine tune it?” (Reddit)

The Future of AI in Advertising

As AI continues to integrate into various aspects of society, brands must carefully consider their use of this technology. Some, like Dove, have already committed to banning AI-generated ads. The future of AI in advertising remains uncertain as consumer sentiment continues to evolve. How many other brands will follow suit? Will consumer sentiment change with advances in AI? Only time will tell.