Dynamic Wisdom Empowering Better Decisions.

At KS&R, we are more than just a market research firm.

Our foundation of trust and our relentless pursuit of innovation empower us to confidently share the why behind our work.

We don’t just solve complex problems to help you make better decisions; we create authentic value. We don’t just show you what’s behind the doors on this floor; we lead you to new levels of success.

Past & Present

Since our founding in 1983, our purpose has been to empower businesses to make better decisions with confidence. We envision a world where the success of our clients is rooted in dynamic wisdom, driven by the combination of our experience, insights, and innovation.

This commitment has earned the trust of some of the most iconic brands in the world, many of whom have continued to work with us for decades. This enduring trust has led to a U.S. Top 50 Market Research & Data Analytics Company recognition by the American Marketing Association and #1 ranking for nine consecutive years in a major industry study among market research buyers.

How did we get here? Many of us have been in your shoes—industry professionals who have launched products, created campaigns, and built brands. We understand the challenges you face because we’ve been there, and we care deeply about the impact our insights and solutions have on your organization. We value our relationships with our clients and with each other.

Values & Commitment

Biased to Action

Our work is not academic; we’re committed to experimentation and innovation, changing behaviors and impacting business results with the insights we mine.

Relentless Curiosity

We are innately curious, continually asking “why” to gain clarity and depth. We dig until we find the right answers, ensuring our insights are thorough and actionable.

Customer Obsession

Our passionate commitment to our clients builds total confidence, helping them mitigate risk and take the proper steps to grow their business. We offer a personal touch with global capabilities.

Community Centric

We care deeply for the future of the industry, our people, and the communities we call home. We work hard to build a close-knit team and to support our communities.

Gratitude & Trust

To those who know us, work with us, and trust us, we extend our heartfelt thanks. For those new to KS&R, we look forward to getting to know you better.

We understand that building trust takes time, and we are committed to earning yours.

So, let’s get started on this journey together.