What is your favorite part about being an Executive Vice President, Principal, Corporate Treasurer at KS&R?
I really love my job at KS&R. Every day is different and I never get bored. I'm still learning things every day and am fortunate to work with very smart, talented individuals that find the work as interesting as I do.
What interested you the most about emotion measurement research and where do you see the greatest value?
The part I find most interesting about emotional measurement is understanding the different emotions that various groups have and the 'why' behind these emotions. Once we know what emotion(s) a brand, purchase, or experience provokes, we can look at why people's emotions vary, how experiences/journeys are different and what would make these experiences more positive and ultimately help to build loyalty through empathy.
What's your favorite holiday?
Thanksgiving. I meet friends at the park for a 'Turkey Trot', which is always fun, and then spend the day with family. Each of us brings a dish or dessert so no one needs to work very hard and it's a chance to catch up with family that I don't get to see very often.
What is your favorite childhood memory?
I was fortunate to grow up with my grandparents and many aunts, uncles, and cousins nearby. My sisters and I spent a lot of time at my grandmother's house, which was right in the middle of the town where we grew up in. We would play tag, hide and seek, or other games in her yard with our friends and cousins. In bad weather, she would teach us card games and we would play for hours.
What could you give a 40-minute presentation on with absolutely no preparation?
How to make bread. My mother is an avid baker and by the age of 10, I knew how to mix, knead and tell when the dough was done proofing. At age 85, her skills still far surpass mine and my bakes will never be as good as hers, but I do okay.
What is one or two of your favorite smells?
I love the smell of lilacs in the spring.