What is your favorite part about being a Project Manager at KS&R?
I am a researcher at heart. I enjoy working with data and drawing insights from them. At KS&R, I get the opportunity to work with clients, understand the business issues they are dealing with, and assist them in the process of addressing the issues. This enables me to research a variety of topics and use different research methods like surveys, IDIs, insights from social media, etc… The favorite part for me is that there is always something new to learn either in terms of research topics, research methods and tools, or project management skills!
What do you think are some advantages of using custom panels?
One of the biggest advantages of using custom panels is that you can tap into the panel quickly. This shortens the research cycle and gets results faster. The custom panels give you the ability to know your respondents well and make it possible to engage with them in creative ways. The response rates tend to be better as the panels are not over utilized.
What is your proudest accomplishment?
I have been a ‘wannabe' runner for a really long time. I finally took the leap and signed up for a half marathon. I trained for and completed it. This is a big accomplishment in my books.
If money was no object, what would you do all day?
If I didn't have to worry about money, I would spend more time with my family, read, eat and sleep and probably get some exercise in.
Aside from necessities, what one thing could you not go a day without?
My Kindle! I almost consider it a necessity. I was resistant to making the move to a Kindle from real books, but once I did it, it has become a part of my daily routine.
Would you rather have a completely automated home or a self-driving car?
This is an easy one! A self-driving car! I am not a big fan of driving.