Team Spotlight

What is your favorite part about being a Director at KS&R?
I enjoy leading teams that play a critical role in providing insights that our clients rely on to make strong business decisions. The organizations we work with apply our research findings and recommendations in so many different ways, and it's exciting to see these decisions play out in the real world and know that we are having a meaningful impact.

What are some of your favorite brands and why?
As an Upstate New Yorker, I'd be lying if I said I'm not a raving fan of Wegmans. Moving past all the delicious foods available to me so close to home, from a brand standpoint I've always admired their growth strategy - starting as a small marketplace, slowly and deliberately identifying locations where they could be successful… then turning so many people in those places into the same loyal customers as I've been from day 1.

Others that come to mind are Honda and Toyota; I'm 33 and I've only owned 2 cars - an Accord I drove from my teens through my late 20s and a Highlander that I expect to be around for years to come. The great quality makes them stand out!

What advice would you give to yourself at age 15?
Don't listen when anyone tries to tell you high school will be the best years of your life, there are many more great things to come in time.

What's your favorite zoo animal?
I have to go with the penguins. My two-year-old son loves to watch them dive in the water and swim all around. My wife and I can have fun just watching his reactions and pure excitement to see them each time.

If you could choose one song to play every time you walked into a room for the rest of your life, what song would you choose and why?
My warm-up song as a pitcher was ‘Welcome to the Jungle' by Guns-N-Roses. It used to get me so pumped up for the game to start and the first batter to step into the box. If I heard that everywhere I go, I think I'd have that same adrenaline rush each time.

What's something your brain tries to make you do and you have to will yourself not to do it?
My son loves nursery rhymes/kids songs, and they're all so catchy! I can be writing a proposal about price optimization strategy, going for a run after work, or even laying down to fall asleep at night, and ‘Baby Shark' or ‘The Wheels on the Bus' will start to creep in. It's not great… but I usually find a way to move past it.