#HerInSight Spotlight: Breaking Barriers in Data Science with Allie Pierce
At KS&R, we believe that amplifying women’s voices in research leads to stronger insights and better decisions. Her InSight is our initiative to highlight the women shaping the future of market research.
In this edition of Her InSight Spotlight, we’re featuring Allie Pierce, PhD, a leader in data science. As a woman in a traditionally male-dominated space, Allie shares her experiences, the importance of representation, and how companies can foster more opportunities for women in research.
What does it mean to you to be a woman in this industry?
Being a woman in market research—and more specifically, a woman in the data science and coding space – means a couple of things to me. First, I’m incredibly grateful for the mentorship and support I’ve received from amazing women in research and STEM fields. Their guidance has played a huge role in my success.
Second, it means being part of a community and paying that gratitude forward. I see it as both an opportunity and a responsibility – to advocate for greater representation and to provide the same mentorship and support to other women in research that I was fortunate enough to receive.
Why is it important to increase the representation of women in market research?
Representation in market research (or any research field) is critical for a few reasons:
1. Visibility matters. When women see other women thriving in historically male-dominated spaces, it reinforces the message that we belong here – and that they, too, can succeed.
2. Unique perspectives drive better insights. Teams made up of people with unique experiences and viewpoints lead to more creative problem-solving, more innovative research approaches, and ultimately, better outcomes.
3. An industry that values multiple voices benefits everyone. When we elevate women in research, we elevate the quality of research itself.
How can companies create more opportunities for women in research?
It’s not just about increasing the number of women in research roles; it’s about ensuring that they feel valued and supported once they’re there. Companies can foster inclusion by:
1. Building mentorship and sponsorship programs that connect women with leaders who can help guide their career growth.
2. Creating a positive culture. This means actively seeking out and valuing different perspectives, not just inviting women to the table, but making sure their insights shape decisions.
3. Ensuring women are represented in leadership. When women hold decision-making roles, they can help shape policies and initiatives that create a more equitable workplace.
4. Providing resources and support networks. Whether it’s employee resource groups, leadership development programs, or open conversations about workplace biases, companies that invest in inclusivity create stronger, more innovative teams.
Who has been an influential mentor or role model for you, and why?
One of my most influential mentors has been my PhD supervisor. She has (and continues to be) an incredible role model, not just as a successful woman in research, but as someone who fully embraces being herself.
She taught me how to use my voice and advocate for myself and other women early in my career. Seeing her thrive and lead in research gave me the confidence to know I could do the same. She’s a perfect example of why representation matters, because when you see someone who looks like you succeeding, it makes your own goals feel even more possible.
What advice would you give to young women who want to enter data science or research?
Don’t be afraid to step outside your comfort zone—this is where real growth happens. Failure isn’t something to fear; it’s a stepping stone to success. When challenges arise or self-doubt creeps in, remember that even the most accomplished women in STEM fields have faced setbacks and had imposter syndrome from time to time. You’ve come this far because you do belong, so trust in your skills and the value you bring.
A strong support system is critical! Surround yourself with mentors, colleagues, and peers who encourage you and advocate for your success. Seek out women in the field who can share their experiences and offer guidance. Most importantly, don’t be afraid to advocate for yourself. Your ideas and contributions matter, so speak up, share your insights, and highlight your achievements. Advocating for yourself isn’t about being arrogant; it’s about making sure that your work is recognized and your voice is heard.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
