Market Research Associate

Overview

The Research Associate is principally responsible for interpreting data, formulating reports and making recommendations based upon the research findings. To accomplish these tasks, the Associate works directly with the client to understand, define and document the overarching business objectives. The Associate applies qualitative and/or quantitative techniques to interpret the data and produce substantiated recommendations. Associates interact with clients on a day-to-day basis on given engagements and demonstrate ability to build relationships with these clients. Associates oversee the work of Assistants/Analysts on specific tasks related to projects and mentors assistants/analysts to further their skill sets Tasks and responsibilities may differ from time to time but will generally consist of the following:

Responsibilities

• Communicating with clients to ensure execution of business objectives
• Support and/or lead in the development of proposals
• Formulating analysis plans and schedules
• Oversee design and development of work products to ensure that quality and relevant data is collected in a timely fashion. Exercises independent judgment in managing tasks and work products.
• Overseeing the development of surveys and moderator guides to ensure they meet project objectives and analysis goals. Assistance in designing surveys/guides may be required.
• Working with team members to execute project specifications and deliver quality results
• Conducting in-depth data analyses using traditional (descriptive analysis across sample groups) and advanced methods (correlation, regression, etc.)
• Conducting High Level Qualitative IDIs and moderating focus groups, as appropriate
• Authoring reports containing actionable recommendations
• Assisting in the growth of Research Assistants and Research Analysts
• Making presentations — answering questions authoritatively
• Build relationships with end clients — handles ongoing relationship (i.e. might make recommendations for future projects or can provide guidance outside of individual project)
• As necessary participation in HR process/selection of team members
• Use of SPSS for special runs or SQL for data queries (on pre-existing databases) to assist in story building

Requirements

• 3+ years of marketing research experience, with relevant education (Master’s degree preferred)
• Strong analytic and critical thinking skills
• Strong leadership skills
• Strong client relationship building skills
• Outstanding listening and communication skills – both written and oral
• Proficient with Excel, PowerPoint, and SPSS
• Excellent organizational skills
• Ability and willingness to travel

Please send cover letter and résumé to hr@ksrinc.com with the subject line containing the job title.