Publications

Customizing Global Research - New!
by Kathleen McKnight, KS&R Director

Use Hierarchical Bayesian Analysis to Better Predict Behavior - New!
by Larry Goldberger, KS&R Senior Marketing Scientist

Digging Deeper - Mining Patterns Beneath the Surface with Association Rules
by Ben Cortese, KS&R Statistician

Engaging Millennials: The Benefits of Online Tools for Research with a Younger Audience
by Scott Woodward, KS&R Project Manager

Grow a Tree to Get your Fruits: A Guide to Using and Understanding CHAID Analysis
by Ruomei Feng, KS&R Marketing Scientist

The Power of Interruption: How you can get the best insight when you catch people in the moment
by Christine Nelson, KS&R Director

Dipping a Toe into Global E-commerce Waters
by Dan Conners, KS&R Project Manager

Delivering B2B Research Value in a Technology-Altered Landscape
by Bob Mortenson, Ph.D., KS&R Vice President & Principal

Tame Your CRM: How to Maximize Your CRM for Market Research
by Michael Nash, KS&R Principal & Corporate Secretary

KS&R webinar: Donít Write Off Segmentation!
by Mike Bard, KS&R Director, Melissa Jusianiec, KS&R Director, and Daniel Conners, KS&R Project Manager

Making the Most of Your Tracker
by Jennifer Longo, KS&R Project Manager, Michelle Aubertine, KS&R Project Manager, and Mike Bard, KS&R Director

Simulators arenít only for Flight Training
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Pokťmon Go Paving the Way for Augmented Reality
by Kathleen McKnight, KS&R Director

Plug into Big Data (or Small Data) to Round out the Story
by Kris Fischer, KS&R Principal

Donít Write Off Segmentation!
by Melissa Jusianiec, KS&R Director and Daniel Conners, KS&R Project Manager

KS&R Social Insight Exchange (SIX) Snapshot: Emojis Talk. Should Brands Listen?
by Kathleen McKnight, KS&R Director

Making Loyalty Happen
by Chris Reimann, KS&R Principal

KS&R webinar: How to use personas to drive innovation
by Jay Scott, KS&R Principal & Corporate Treasurer

Avoiding 5 Survey Design Traps
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Next Gen Marketing Starts with an Experience
by Kathleen McKnight, KS&R Director

KS&R Social Insight Exchange (SIX) Snapshot: Hot Summer Days and...Pumpkin Spice??
by Kathleen McKnight, KS&R Director

KS&R Social Insight Exchange (SIX) Snapshot: Social Media Cues Can Help Streaming Players Adjust to Conquer the Market
by Kathleen McKnight, KS&R Director

Successful Marketing and Sales in an Era of Heightened Consumer Awareness and Knowledge
by Rita L. Reicher, Ph.D., KS&R Chairman of the Board, President, & Founding Partner

KS&R Social Insight Exchange (SIX) Snapshot: Retailers Gain from Going Against the Trends
by Kathleen McKnight, KS&R Director

Building Stronger Business Relationships
by Chris Reimann, KS&R Principal

The Elusive Omni-Channel Shopper
by Lynne Van Dyke, KS&R Principal

enCOMPASS RELATIONSHIP EQUITY BUILDER
by Bob Mortenson, Ph.D., KS&R Vice President & Principal and Chris Reimann, KS&R Principal

The New Hybrids
by Jeff Horst, KS&R Senior Project Manager

Are you tuned into your channel? - Five steps to fine tune your channel research
by Jennifer Nolan, KS&R Research Associate

Itís 9 AM Ė Do You Know What Devices Your Employees Are Using?
by Elaine Hynes, KS&R Director of Strategic Analysis

Qualitative Research Goes Virtual - How to make this new technology work for your next research project
by Scott Woodward, KS&R Senior Research Manager

Conducting an online survey? How to make sure you don't get bad data
by Chris Reimann, KS&R Principal

How to Keep Customers? Predict Why They Leave Before They're Gone
by Christine Nelson, KS&R Director

Get Your Head in the Cloud: 5 Things Companies Need to Know
by Jeff Horst, KS&R Senior Project Manager

Collaborative Relationships in the B2B World
by Bob Mortenson, Ph.D., KS&R Vice President & Principal

Marrying Business and Operational Metrics with Customer Experience Research
by Kris Fischer, KS&R Principal

"Real Time" Access to Voice of the Customer Insights
by David Ouellette, KS&R Research Associate

Research at Different Stages of a Product's Life Cycle
by Jennifer Ho Manion, KS&R Project Manager