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Lynne Van Dyke
New Concept Testing / Product Development
Market Opportunity Sizing
Customer Loyalty Retention / Aquisition
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Lynnette S. Van Dyke
Principal, Founding Partner
The Power of Artifacts
Creativity in 10 Minutes or Less!
Ideation and The Hero's Journey
The power of a holiday shopping list and Buyer Personas
"This blog is (like) ___ because ___."
The Power of DIWO (do-it-with-others)
Digital Storytelling in Qualitative Research
When do you take the show on the road?
Kickin' it Right from the Start
Beyond boundaries with B2B respondents
7 Tips for UX Testing You Can't Afford to Ignore
and the Competitive Arena
IAmAMR: Ask Me Anything
Make a Splash with Mind Mapping
The Art of Customer Visits
How do you stack up against the competition?
Looking for Breakthrough Ideas?
Game On: Personification in Action
Cognitive Interviewing and the High School Reunion
Blogging as a Research Tool
When Words Fail, Well-Chosen Stimuli can Deliver
Lost in Translation
How Magazine Ads Help You Make the Right Purchase Decision
The Green Glow
Snow Globes and Ethnography
Mobile Ethnography Made Easy
Writing High-Impact Reports
The Elusive "Trusted Advisor" Role
Where have all the pre-tests gone?
11 Things Worth Repeating from the Customer Experience Summit
The Customer Experience in Business Markets
Content is King
Time - Your customer's enemy; Your biggest opportunity
Principal & Corporate Treasurer
Personas are a Fad. Not Really.
Segmentation… A researcher's journey
B2B Panels… Yes, you can use them!
Disciplined to Succeed
Up, Up and Away
Paint by Numbers
Breakfast and the Principle of Allocation
A Nerd Like Me