10 Questions With...

August 9, 2011

What brought you to KS&R?

I worked in marketing for a global telecommunication equipment provider prior to joining KS&R. During my time there, I had an opportunity to work with some very talented professionals from KS&R and was very impressed with both the work they did and the customer service they provided. When the time came for me to explore other career opportunities, KS&R was on the top of my list.

I have been with KS&R since then, almost 10 years. If you were to ask me when I first came to Syracuse University from Taiwan for my MBA, "Where do you see yourself 10 years from now?" I would probably have outlined a very different scenario!

Why were you drawn to a career in market research?

It wasn't initially. I had several fields of interest within business when I was in school. It was a factor for me to pursue an MBA rather than a degree in any specific field. My job prior to KS&R allowed me to work in different functional areas before I settled in marketing. The part of work that I most enjoyed there was similar to what I do now at KS&R: identifying a need or an issue, figuring out the best way to get answers, having good information, analyzing the data, understanding what it all means and providing recommendations. Once I realized it, it seemed a very logical path.

What's the most important thing you do every week?

Step back, prioritize and plan forward.

What do you regret not learning to do?

I wish I could do better at maintaining a good balance -- both a science and an art to me. It is the balance between work and family, over-detailed and not enough, when to sweat the small stuff and when not to, and many others.

When was the last time you cringed?

Not too long ago, when I realized I was pulling out of my garage with my coffee mug on top of my car. Thankfully it stayed there somehow!

What noise or sound do you love?

The sound of tree leaves moving in a summer breeze and gentle waves against the shore bring back happy memories.

What was the best advice you ever received?

It is hard because each piece of advice helps me one way or another but ‘be better every day', 'stay open-minded', 'do your job well and not worry about the rest' are some that come to mind.

What is your favorite guilty pleasure?

To have time just for myself.

What's worse - having too high expectations or no expectations at all?

I have fallen for both -- but if I had to choose, I would rather aim high and fail than not trying at all.

What would the title of your autobiography be?

"Counting My Blessings"